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Starting an online business is no cakewalk. Anyone who suggests that an online business is easy to run or one can make a million dollars in no time is not being realistic. There are serious challenges in running any type of business, be it offline or online. Yet, it is better to start an online business. Here are the top reasons why you should start an online business.

•There are innumerable people in the world who have great ideas but they are unable to manifest those ideas owing to lack of funds and resources. Starting any type of traditional or conventional business requires substantial investments. Most online businesses can be launched with very little investment. Even a neighborhood convenience store requires a handsome investment and that money is locked in for years. The store owner doesn’t recuperate the entire investment in one year or even five years. You don’t need such massive capital to start an online business.

•Most traditional businesses have a significant threshold that must be attended to. You cannot start very small and expect to become a medium sized enterprise or a major brand in a few months. An online business can be launched as a very small initiative and it can grow quickly. This growth doesn’t have to be fuelled by a fortune in investment or tremendous expansion in sheer real estate. Expansion of online enterprises is much easier and hence a business can become sustainable in a much shorter period of time.

•An online business can be started by anyone, from anywhere and it can make its presence felt anywhere in the world. You don’t need to be in a particular state or country to sell your digital products or services. Conventional businesses are bound by location, the immediate target audience and local influence. An online business can start local and become global in a few months.

•The sheer scope of online business opens up a colossal realm of opportunities. Ideas that wouldn’t have made much business sense a few years ago are now gold mines that can make one a millionaire, if not a billionaire. There is room for every innovative idea and ever type of business that can add some value to the lives of people or companies around the world.

•An online business allows entrepreneurs to make as much or as little money as one wants depending on the time, effort and resources one is willing to invest in the enterprise. There is of course the life work balance and personal freedom, both of which are unmatched perks of running an online business.